156 inspections scheduled from 364 leads in 5 months
A roofing, gutter and exterior lighting company with 3 locations in Indiana and Ohio routes every lead to that location's own AI, which replies in 4 seconds and books the inspection.
Leads poured in from Facebook and Google ads, website forms and the lighting brand's lead program, across every service and all 3 locations, and each one had to reach the right location fast.
Location routing in custom code, a custom AI for each location that replies in 4 seconds, qualifies and books the inspection, a sync with Jobber, follow-up that doesn't stop and one pipeline with full tags.
156 inspections scheduled from 364 leads in the first 5 months, with every new lead getting its first reply in 4 seconds.
Where they started
A roofing contractor with 3 locations across Indiana and Ohio that also installs gutters and permanent exterior lighting. Leads poured in from Facebook and Google ads, website forms and the lighting brand’s lead program, across every service and location. The team ran the business in Jobber and wanted an AI system that would follow up and book for them, with every lead going to the right location. The system went live in May 2026.
They asked for:
The right lead routed to the right location, every time
Follow-up designed to get a reply
An AI for each location that qualifies, follows up and books straight onto that location’s calendar
One pipeline showing every lead that comes in and each step until it closes
Tags on every lead, so every automation works from the same data
What we built
1. Location routing in custom code
Every lead goes to the location that covers its area, the moment it arrives.
2. A custom AI for each location
It sends the first reply within 4 seconds. When the homeowner answers, it takes over: it qualifies the job, takes down the details, books the inspection onto that location’s calendar and keeps following up until the estimate is closed.
3. Synced with Jobber
Contacts and bookings flow into Jobber, where the team quotes and runs the work.
4. Follow-up that doesn’t stop
Missed calls get a text back, and leads that go quiet keep hearing from the AI until they book or say stop.
5. One pipeline with full tags
Source, service and location are tagged on every lead, so the owners see the whole flow from first contact to closed job.
6. Reputation management
Every finished job triggers a review request.
The results so far
364 leads handled since May 2026
156 inspections scheduled
4 seconds to the first reply on every new lead
From the booking on, the team quotes and closes in Jobber, so this case study stops at the booking.
The takeaway
More services and more locations usually mean more leads slipping through. With one connected system, every lead gets an answer and a booking from the right team, whatever it came in for.
One 30-minute call. We map where your leads come from, how fast they get answered and where booked jobs are slipping away.
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