Background

Chicago Window Guy, led by Russ Armstrong, is one of the most trusted window installation companies in the Chicago area — known for craftsmanship, transparency, and exceptional service.

When they first approached Renova Reach, they had already tried various marketing approaches but struggled to maintain predictable results.
Our shared goal was simple yet ambitious:
Build a Meta Ads ecosystem so refined, so data-driven, and so consistent that it could deliver leads month after month — without ever burning out.

Challenge

In one of the most competitive home improvement markets in the U.S., ad costs were rising, algorithms were shifting, and most agencies were burning out their clients with quick-win campaigns that never lasted.

Chicago Window Guy needed:

• Stability: Predictable, scalable lead generation.

• Clarity: Data-driven insights into what was working (and why).

• Automation: A backend system capable of turning every lead into a tracked, nurtured, and converted customer.

We accepted the challenge — and engineered a full-scale Meta performance system built for longevity.

Solution

1. Relentless A/B Testing & Creative Engineering

This wasn’t a “set it and forget it” ad account. It was an ongoing experiment in performance optimization.
We A/B tested everything — creative angles, headlines, ad copy, CTAs, audience types, and even the funnel architecture itself.

Across two years, we built a pro-level creative library featuring:

• Static image, carousel, and video variations

• Emotional and logical storytelling frameworks

• Dynamic local messaging for hyper-targeted resonance

We didn’t rely on guesswork — we built data ecosystems inside Meta, tracking which creative combinations drove the highest-intent leads at scale.

2. Funnel Mastery – Multi-Point Conversion Systems

We developed and refined multiple funnel types through advanced split testing:

• Instant Lead Forms: Frictionless, low-barrier entry points

• Custom Landing Pages: Designed for credibility, visual proof, and trust building

• AI Chatbot Funnels: Interactive experiences that guided leads through the qualification process

Each funnel variation was analyzed for lead quality, speed to convert, and cost efficiency, allowing us to continuously evolve the winning formula.

3. Advanced Tracking & Attribution

We implemented Meta’s Conversion API and server-side event tracking to achieve unmatched accuracy in conversion attribution.
This ensured we could make confident, data-backed scaling decisions — even through Meta’s major privacy and iOS updates.

Every ad dollar was accounted for, every conversion tracked, every trend measured.

4. Backend Automation & Lead Nurture Systems

The real power came from what happened after the click.
Using automation platforms, we built a custom backend system to ensure not a single lead slipped through the cracks:

• Instant lead-to-sales notifications for rapid follow-up

• Personalized SMS and email sequences designed to re-engage missed calls or unbooked leads

• Pipeline automation dashboards providing real-time visibility into every lead status

This ecosystem turned Meta leads into real appointments — efficiently, automatically, and at scale.

Results Snapshot

• 70+ qualified leads per month — maintained consistently for over 24 months

• 1,930+ total high-intent leads generated since September 2023

• Stable CPL despite algorithm updates and industry fluctuations

• Full backend automation system implemented to boost conversion rates

• 2+ years of continued partnership and trust with Russ Armstrong and the Chicago Window Guy team

Why This Case Study Matters

This collaboration proves what’s possible when Meta Ads and backend automation are executed at the highest professional level.
No gimmicks. No “hacky” campaigns. Just intelligent systems, constant optimization, and a deep understanding of both the algorithm and the psychology of the buyer.

As of today, Renova Reach and Chicago Window Guy continue to refine the strategy — scaling creative testing, introducing new automation layers, and staying ahead of every Meta update.

“Working with Russ and his team has been an incredible experience. Their trust allowed us to push Meta’s platform to its limits — and the results speak for themselves. This success story is proof that with the right team, the right tracking, and relentless optimization, Meta Ads can deliver predictable, life-changing results.”
— Renova Reach Team

Looking Forward

We’re continuing to expand this system into video-first campaigns, retargeting nurture sequences, and AI-enhanced follow-up logic — all designed to squeeze every ounce of ROI from Meta’s ecosystem.

The Chicago Window Guy story isn’t just a case study — it’s a proof of concept that when Meta Ads and backend automation align perfectly, there are no limits to what’s possible.