Every new lead contacted in under 5 minutes

Where Llagua started

Llagua Roofing is a residential and commercial roofer in Texas. When they came to Renova Reach, they had never done any digital marketing. Work came from referrals and door-to-door outreach. There was no CRM, no automation and no follow-up system, and the owner personally handled every lead and every estimate. Growing past that wasn’t possible without structure.

Texas roofing also runs in waves: busy stretches after storms, then quiet months. Without a system in place, Llagua couldn’t make the most of the storm spikes or keep work coming in between them.

They needed a complete setup that would:

• Generate good leads from both ads and outbound calling

• Automate lead handling, follow-up and booking

• Use real storm data to find the homeowners who need a roof

• Give them a trained appointment-setting team to handle the demand

What we built

1. An appointment-setting team

We helped recruit and onboard appointment setters, set up daily KPIs and trained the team with our cold-calling framework for roofing. The setters handle both inbound leads and outbound calls to homeowners, so every lead gets worked consistently.

2. One CRM for every lead source

We connected every lead source (inbound ads, outbound calling and referrals) into one automated CRM:

• Instant booking straight onto the calendar

• Automatic text and email follow-up for every new lead

• Reactivation sequences that bring old leads back

• Dashboards that track appointments, conversions and revenue in real time

What used to depend on the owner remembering to call back now runs on its own.

3. Storm data to find the right homeowners

We pulled storm data from Hail Trace, one of the roofing industry’s best-known storm data tools, and combined it with household and demographic filters. That let us reach homeowners whose roofs had just been hit by hail or wind, the people most likely to need an inspection or a replacement:

• Custom call lists for the appointment setters

• Retargeting audiences for ads

• Local ad campaigns aimed at the storm zones

4. Ads that feed the setters

We run Meta and Google ads for Llagua and connected them straight to the CRM. Every new lead triggers an instant sequence: a call alert for the setters, a text follow-up and a booking link. Every inquiry gets contacted within minutes.

5. Constant tuning

We watch the numbers daily and keep refining call scripts and objection handling, ad copy and visuals, and the timing and wording of the automated messages. That constant tuning is how we push both the contact rate and the closing rate higher across every channel.

The results

• A complete sales and marketing system, built from nothing

• Appointment setters recruited, trained and working

• Storm-targeted outreach using Hail Trace data

• Every new lead contacted in under 5 minutes, thanks to the automated follow-up

• Steady lead flow from both ads and outbound calling

• The owner is out of day-to-day lead handling and focused on growth and operations

What’s next

Llagua is expanding into new parts of Texas. Next up: a bigger appointment-setting team, more ad budget in storm-prone counties, and AI call summaries with conversion dashboards for even clearer numbers.

The takeaway

Llagua didn’t just need ads. They needed everything that happens after a lead comes in: someone, or something, contacting it within minutes, following up until it books, and keeping track of every opportunity. That’s the system every Renova Reach client starts with.

See how the Renova system works