Case Study Overview

Client: Llagua Roofing
Industry: Residential & Commercial Roofing
Location: Texas, USA
Challenge: Build a scalable marketing and sales infrastructure capable of generating and converting leads year-round — replacing manual outreach with data-driven systems and automation.
Solution: Comprehensive business rebuild: recruited and trained appointment setters, implemented CRM and booking automations, launched inbound campaigns, and leveraged Hail Trace data to target storm-impacted homeowners.
Results: Delivered a fully automated sales engine combining outbound calling, inbound ads, and precise homeowner targeting — turning a small roofing business into a scalable, systemized operation.

Case Study: Llagua Roofing

Background

Llagua Roofing, a Texas-based roofing company, approached Renova Reach with a simple but urgent challenge — they needed a predictable way to generate and close roofing jobs year-round.

Previously, everything relied on manual outreach and seasonal word-of-mouth. There was no CRM, no automation, and no follow-up system. The owner handled every estimate and lead personally, making growth impossible without adding structure.

Challenge

The roofing industry in Texas can be volatile — periods of high demand during storms followed by months of quiet.
Without a marketing engine in place, Llagua Roofing couldn’t capitalize on these seasonal spikes or sustain momentum in the slower months.

They needed a full solution that would:

• Generate high-quality leads from both ads and outbound calling

• Automate lead management, follow-ups, and booking

• Integrate a data-driven targeting approach using real storm data

• Recruit and train a dedicated appointment-setting team to manage demand

Solution

1. Recruitment & Sales Team Development

We helped recruit and onboard appointment setters, built daily KPI systems, and trained them using our proprietary cold-calling framework specifically designed for the roofing industry.
This allowed the team to convert both inbound leads and cold homeowner data efficiently and consistently.

2. CRM & Automation Infrastructure

We deployed a custom GoHighLevel CRM setup, connecting every lead source — inbound, outbound, and referrals — into one automation-driven system.
Key automations included:

• Instant lead-to-calendar booking

• Auto follow-ups via SMS & email sequences

• Reactivation workflows to warm up old leads

• Performance dashboards to track appointments, conversions, and revenue in real time

This turned what was once a reactive business into a proactive, measurable operation.

3. Smart Targeting Using Hail Trace Data

We took things a step further by collecting and scraping storm data using Hail Trace, one of the roofing industry’s most recognized data tools.
By overlaying storm impact data with household and demographic filters, we targeted homeowners directly affected by recent hail and wind damage — the exact audience most likely to need roof inspections and replacements.

This allowed us to:

• Create custom audience lists for outbound calling and retargeting

• Launch hyper-local ad campaigns aligned with storm zones

• Increase conversion rates significantly through intent-based targeting

4. Inbound Ads + Outbound Sync

We then connected Meta Ads and Google Ads campaigns to the CRM, feeding new high-intent leads straight to the appointment setters.
Each lead triggered an instant automation sequence — call notification, text follow-up, and booking link — ensuring every inquiry was contacted within minutes.

5. Continuous Optimization

We monitored data daily, refining:

• Call scripts and objection handling

• Ad copy and visuals

• Automation timing and messaging
  This constant iteration helped maximize both contact rate and closing ratio across all channels.

Results Snapshot

• Complete sales & marketing system built from zero

• Appointment setters recruited, trained, and onboarded successfully

• Hail Trace data integration enabled storm-targeted homeowner outreach

• Automated CRM workflows reduced lead response time to under 5 minutes

• Consistent lead flow from both inbound and outbound campaigns

• Owner freed from daily lead handling, now focused on growth and operations

Looking Forward

With the system now running smoothly, Llagua Roofing continues scaling into new Texas regions.
Next steps include:

• Expanding the appointment setter team

• Increasing ad budget in storm-prone counties

• Deploying AI-enhanced call summaries and conversion tracking dashboards for even deeper insight

This partnership demonstrates how Renova Reach helps roofing companies evolve beyond advertising — transforming them into automated, data-driven sales machines capable of scaling year-round.