Challenge

Astral Roofing had been investing in online advertising but struggled to consistently reach buyers with real purchase intent.
Highly competitive keywords such as “commercial roofers near me” were draining the budget without delivering sufficient return.

To succeed, we needed to differentiate the brand, target ready-to-buy users, and elevate lead quality — not just quantity.

Solution

1. Keyword Strategy Refinement

We overhauled the existing keyword strategy, pivoting away from broad, research-oriented terms and focusing instead on high-intent, purchase-ready keywords.
This helped ensure that every click had a higher probability of converting into an inquiry or call.

2. Niche Targeting & Custom Landing Pages

We designed niche-specific campaigns targeting sectors such as:

• School roofing projects

• Flat roof installations and replacements

Each ad and landing page was custom-built to address the unique needs, objections, and motivations of these audiences.
This level of personalization improved click-to-call conversion rates and maximized every pound of ad spend.

3. Google Local Service Ads (LSA) Integration

We introduced Astral Roofing to Google’s Local Service Ads — a powerful, pay-per-lead platform tailored to service businesses.
As early adopters in their region, Astral Roofing quickly gained an edge over competitors.

The results were impressive: daily lead flow at costs as low as £8.59 per lead, adding a highly efficient, low-cost supplement to their PPC strategy.

Results Snapshot

• Leads generated for as little as £8.59 each

• Significant increase in lead quality and conversion rate

• Consistent flow of commercial roofing inquiries worth over £200K

• Early LSA adoption positioned Astral Roofing as a local market leader

• Improved budget efficiency across all Google Ads campaigns

The fitness brand struggled to maintain consistent engagement across multiple social media platforms, limiting its growth potential and brand visibility.

Looking Forward

By blending high-intent keyword targeting, niche-specific messaging, and LSA integration, Renova Reach transformed Astral Roofing’s advertising into a scalable and predictable growth channel.

Astral continues to benefit from a steady stream of qualified leads while maintaining industry-leading cost-per-lead performance.

This success demonstrates how data-driven adjustments and platform diversification can turn an underperforming ad account into a long-term, profitable acquisition system.